Liverpool FC have won a multimillion-pound battle with New Balance as a High Court judge ruled the company could not match Nike’s rival offer to use “superstar athletes and influencers” in marketing campaigns.
Liverpool FC have won a High Court battle over a multimillion-pound sponsorship deal with American sportswear giant New Balance.
Mike Ashley’s Sports Direct has called for wide-ranging investigation into the sportswear industry, complaining about the dominance and Adidas and Nike.
Sports Direct has weighed in on the competition watchdog’s concerns over rival JD Sports’ attempted £90 million takeover of Footasylum.
Nike is tying up with Siri to allow owners of its new shoes to untie the laces using their voice.
Nike is looking into a fix for an issue with its self-lacing shoes, after users of the Android app used to operate the footwear reported connection problems.
Nike has unveiled a new pair of connected shoes which are self-lacing and can be controlled from a smartphone.
Sportswear giant Nike has teased its first self-lacing basketball trainers, which the company has suggested will be controllable from a smartphone.
Kanye West has said he makes more money from shoes than Michael Jordan, in a series of tweets making several bold claims.
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People are queuing in the rain outside an Aberdeen shop to get hold of a pair of limited edition trainers.
Nike has announced the release date for the newest Kobe Bryant trainers: November 22.
When the Back To The Future film-makers created a pair of self-lacing Nike trainers when they imagined 2015 in the second film in the late 1980s, it looked like something far from reality.