Campaigners have toasted victory after a "vital" air route was reinstated following a two-year crusade.
There has been concern over the local lockdown’s impact on the tourism sector, which only officially "reopened" three weeks ago when guests were allowed to stay in hotels again following the lifting of restrictions.
Tourism bosses have taken part in a virtual event in a bid to bring more business to the north-east.
People are being encouraged to share an image of their favourite part of the north-east as part of VisitAberdeenshire's new campaign.
Museums, galleries and attractions are set to reopen next Wednesday - along with holiday accommodation, such as hotels.
Pub, hairdressing salon and museum bosses from across the north-east have spoken of their joy after plans were unveiled allowing businesses to open their doors to customers again.
North-East Now: Businesses forced to diversify through Covid-19 pandemic to benefit from new campaign
Businesses which have been forced to adapt and diversify in order to overcome the impact of coronavirus will benefit from the new North-East now campaign.
A tourism body promoting the north-east has helped hundreds of businesses while bringing millions to the local economy.
A north-east community art project is appealing for people to get involved in its final stages.
A north-east tourism industry chief has said the region could benefit from increased tourism post-lockdown.
A north-east tourism body has launched a hub which will allow "visitors" to enjoy the region from their homes.
North-east communities will need to ‘kick-start’ hospitality and tourism after lockdown, says tourism chief
A tourism chief has said communities will likely be the frontline kickstarting the sector once lockdown measures are lifted, not visitors from further afield.
Visit Aberdeenshire has been recognised as a finalist at an awards ceremony.
A last call for runners to take part in the Great Aberdeen Run has been issued.
A tourist boss today said proposals to cut £260,000 from a tourist organisation are “deeply regrettable”.