Humza Yousaf has become an unlikely meme.
Pictures of the Scottish Justice Secretary have gone viral after images were released of the Scottish Government’s new cabinet.
Here are six incredibly Scottish uses the meme has had.
1. Trolling England fans
2. Comparing Celtic kits
3. Discussing changes to Scotland’s favourite soft drink
4. Talking Trump
5. Debating cycle lanes
6. And, of course, tying to connect with the public