Industry experts have offered a mixed response to Huawei’s new P30 Series of smartphones, praising the technology but warning the firm is still not appealing enough to phone buyers.
Ru Bhikha, mobiles expert at uSwitch.com, said the phones are an appealing package but questions remain about how much of an upgrade on last year’s devices they offer.
“Despite continuing to face an uphill battle in the media, Huawei’s handsets and wider tech enterprises continue to garner praise on a global scale, having overtaken Apple in late 2018 to now hold the accolade of the second biggest market share in the UK,” he said.
“Its improved zoom camera – coupled with excellent low-light functionality – as well as support for 40W rapid charging on the P30 Pro and flat-cut surfaces on top and bottom, for tripod-free shots, are likely to appeal to consumers as unexpected, but remarkably effective, design flourishes.
“Having said that, the question stands as to whether these developments will justify, in the eyes of the consumer, enough of a step up from the P20 to shake off the mounting indifference towards smartphone upgrades.”
Thomas Husson, from analyst firm Forrester, agreed that Huawei still had work to do to be seen as a must-have brand like some of its rivals.
“With the Huawei P30 and P30 Pro, Huawei demonstrates strong technology innovation leadership by delivering a best-in-class, AI-driven photography experience,” he said
“To truly move away from a challenger mindset and steal more market share from Samsung, Huawei must continue to build a stronger brand personality.
“Huawei needs stronger marketing execution and brand partnerships to firmly establish itself as a smartphone brand leader in Europe.”