McLaren pulls the covers off bespoke Atlantic Blue 720S supercar

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McLaren has showcased a one-off 720S supercar built by its bespoke creations division.

Dubbed Atlantic Blue after the “deepest of deep blue paint finishes” on its curvaceous bodywork, it was commissioned specifically for display at the 2018 Geneva Motor Show.


McLaren Special Operations (MSO), as the firm’s bespoke division is known, can build totally unique models to buyers’ specifications, as well as offering a range of pre-defined upgraded parts that can be fitted to the supercar maker’s vehicles.

The newly created Atlantic Blue paint job is now available to all buyers, with other options seen on the show car such as the gloss-finished carbon-fibre exterior trim, titanium exhaust finishers and graphite grey lightweight alloy wheels also on the options list.


These options are known as MSO Defined, and there are plenty for the interior too, including a track telemetry upgrade for the infotainment system, a 360-degree park assist camera set-up and a Bowers & Wilkins 12-speaker audio system.

Inside, the saddle tan leather upholstery is offset by grey stitching, black leather and grey alcantara accents, with even the floor mats getting the bespoke treatment.

All of these upgrades come at a cost, though – McLaren says the total price of the show car is £281,260.

The bespoke model made its debut at the Geneva Motor Show this week, marking one year since McLaren Special Operations revealed its first one-off 720S alongside the launch of the standard car.


That model was called 720S Velocity and featured a stunning paint job that merged two deep shades of red on the exterior, and featured various carbon-fibre aerodynamic parts. The total cost of that model was £335,000.