Hit Netflix show Orange Is The New Black is offering fans a chance to give something back, with the launch of a fund to support criminal justice reform.
The series’ creative team has formed a fund that will support advocacy groups pressing for reform and helping women re-entering society from prison.
The fund, named in honour of show character Poussey Washington, will spread out every donation equally to eight already-existing non-profit groups.
The announcement coincides with the premiere of the series’ seventh and final season.
Washington, an inmate portrayed by actress Samira Wiley, is a fan favourite whose sudden death at the hands of officers in the fourth season stunned many viewers and was a nod to recent cases of African-Americans killed in police custody.
Wiley said she was honoured to have the fund named after her character and happy to have the show embrace real social responsibility.
“It’s just a TV show, at the end of the day, but it’s changing people’s minds and hopefully with this fund it will be changing people’s lives – getting them the education that they need, getting them the health care and the mental health care that they might need,” she said.
Orange Is The New Black is loosely based on a memoir by Piper Kerman, a Smith College graduate from a patrician family who served 13 months in a Connecticut federal correctional institution on drug-related charges.
The show, created and written by Jenji Kohan, became a showcase for actresses of colour and brought issues around race, sexuality and criminal justice to the fore.
“The legacy of the show, I hope, is empathy. That, and a normalising of diversity, which reflects real life,” said Kohan. “The world is not one colour or one socio-economic class or one gender. I think what we’ve come to appreciate most in our work are these crossroads where people who don’t necessarily encounter one another are forced to. Great drama ensues. And comedy. And humanity.”
Tara Herrmann, an executive producer and writer on the show, said the idea for the fund came from people over the years asking how they could give back.
“It’s really a call to action to our fans,” Herrmann said. “There are people out there who feel like, “Now what? What can we do? You’ve given us the story, we see it, we want to make a difference.’ So hopefully this is a place to go.”
After reading Kerman’s book, Herrmann said she and Kohan were immediately attracted to the world behind bars that few people explore and the way humour and love could exist in such a cruel system.
“These were women who were surviving in a world that is doing everything to keep them down. And the way they’re surviving is the tribes that they’re creating and the support system they’re setting up,” Herrmann said.
As for the finale, Herrmann said she hopes fans will like the way the season ends and wishes the characters linger in viewers’ minds like one of her other favourite shows, Mad Men.
“We hope that we’ve created the final season to live on,” she said. “Every once and a while I think, ‘I wonder what Peggy’s up to. We hope that people do that with Orange too.”