The Scottish FA has announced a six-year broadcast deal which will see more “Scottish Cup matches on free-to-air TV than ever before”.
IMG will globally market broadcast rights for the cup – association football’s oldest, while BBC Scotland and Premier Sports will show games on home soil.
A statement said: “Premier Sports bring their reputation of high-quality sports broadcasting to the Scottish domestic scene for the first time, having already made a positive impact as exclusive rights holders for Guinness PRO14 rugby and over 40 UEFA Champions League and UEFA Europa League qualifying matches involving Scottish clubs.
“BBC Scotland will add more depth to their broadcast coverage of the Scottish game and will support the promotion of the tournament across the country. From season 2019-20, BBC Scotland will also showcase one live match in Rounds 1 to 3 ensuring high quality coverage throughout the competition.
“Supporters will be able to watch four live matches in Rounds 4 to 6, with both broadcasters each screening two live games per round on an exclusive basis. In the later stages of the tournament, Premier Sports will broadcast one semi-final exclusively while the other semi-final and the final will be shown across both channels.”
Scottish FA chief executive Ian Maxwell said: “The William Hill Scottish Cup is a tournament that is steeped in history. In it, the clubs and players have created countless unforgettable memories and this deal will ensure that more action than ever before will be broadcast live to the nation.
“It will also drive significant revenue back to all the clubs who participate in the competition, ensuring ongoing investment into the game. We look forward to working with Premier Sports and the BBC to help us continue to tell the stories and cover the action of our top knockout competition.”