The SPFL is in talks with Irn-Bru to extend their sponsorship of the Challenge Cup.
The tournament has been backed by the drinks giant since the 2016/17 season.
The Evening Express understands that the three-season deal which is now in its final year is worth £100,000 per campaign.
Now the SPFL are in negotiations about the possibility of extending the agreement and the league body is hopeful of a slight increase on the current deal.
The beginning of Irn-Bru’s sponsorship of the competition coincided with major changes to the Challenge Cup.
From the 2016/17 campaign, Premiership colt teams were admitted into the competition as well as sides from Wales and Northern Ireland.
In 2017/18, this was expanded to include teams from the Republic of Ireland and this term English sides have also been invited into the tournament.
Many within Scottish football have been critical of the changes which they say have demeaned the competition formerly played for Scottish teams outwith the Premiership.
However, it is understood that Irn-Bru are happy with the format of the Challenge Cup and believe the revamped competition is popular with supporters.
If the two parties can come to an arrangement, it would be a boost for the SPFL to have another major sponsor tied down.
Early this week, they announced Betfred had signed a deal to continue sponsoring the League Cup until the end of 2019/20 season.
The bookmaker started backing the tournament in 2016 when the tournament was revamped with the group stage format reintroduced and the final being played before Christmas.
After announcing the deal, the SPFL’s chief executive Neil Doncaster said: “We are delighted to announce this sponsorship extension with Betfred.
“Betfred have fully embraced the new competition format since its inception in 2016 and we look forward to continuing our partnership until at least 2020.”