Whether you love or hate Apple, it’s hard to deny the impact they’ve had on the smartphone and tablet market.
So here’s the three big products that are expected to be unveiled later today.
The iPhone 6s and 6s Plus
Since the release of the first iPhone in 2007, Apple have sold more than 700million handsets.
And their latest iteration, expected to be announced today will sell just as well.
Following Apple’s standard naming convention we expect the new phones to be called the iPhone 6s and the iPhone 6s Plus.
The biggest update is expected to be the inclusion of a pressure-sensitive display, as well as Force Touch found on Apple Watches. They’re also expected to be a little bigger, a faster chip all with a smaller battery – which will hold less charge than the current models.
An improved camera, capable of shooting 4K video is also anticipated.
Improvements to iOS and the new processor may allow that smaller battery to last the same length of time.
Going by previous years the iPhone 6s will be priced around £539, the 6s Plus will be £619.
The iPad Pro and a new iPad mini
While not the first tablet to hit the market, Apple’s iPad has dominated since it was released in 2010.
The previous nine models are expected to be dwarfed by the rumoured iPad Pro.
The new device will feature a 12.9inch screen – big enough to rival some laptops.
The Pro will also come bundled with a new Apple Stylus as well as the pressure-sensitive screen expected to debut on the new iPhones.
The overall the new iPad Pro will look, as you would expect, like a big iPad.
The new iPad mini 4 is expected to be as thin as the Air 2, and lighter.
The camera and the processor are expected to improved, as the mini was left out of the last update cycle.
With the faster processor the split-screen ability of the larger tablets, looks to be coming to the 7.9inch device.
Apple TV update
The Apple TV set top box hasn’t seen a great deal of change over the past few years.
Today could see the little device getting a huge revamp with the changes expected to be Apple’s attempt to conquer the living room.
Believed to be pitched as a games console, along with a redesigned controller, Apple experts are suggesting it could function much like an Xbox or PS4.
There’s not a great deal of firm information out yet on this, but it’s expected to be the biggest announcement at today’s event.
The latest version of iOS, iOS9 will also be released, the big new feature will be how it interacts with the pressure-sensitive screens and Force Touch.
Generally Apple release their new OS’s reasonably quickly after the event, but be prepared for masses of people across the world trying to get their hands on it as soon as possible.
There is also likely to be some minor updates to the Apple Watch, new straps and colours are also expected to be announced.
Persistent rumours have been swirling around the internet for a while that Apple is making a car – it’s unlikely anything on this will be announced, but there may be a few hinting references to the as-yet unnamed project.