Watch: New Dutch tights ad features a woman with a prosthetic leg

Dutch textiles and clothing company Zeeman is winning a lot of praise for its latest advert, which shows various women from the waist down modelling its tights.

In a brilliant move for diversity, one of the women, seen doing her supermarket shop, has a prosthetic leg.

Don’t worry if you can’t speak Dutch – you’ll be able to grasp the sentiment of the ad pretty well.

Unfortunately such representation is not generally seen across the fashion industry, so we applaud Zeeman for its bold casting.

Posted by Zeeman on Friday, 28 October 2016

A savvy way to sell tights by making it so open and embracing “alle benen”, which means “all legs” in English.