Toblerone fans are heartbroken after the distinctive look of the popular chocolate bar was changed.
Owners Mondelez International has altered the sizing of two of the bars in the UK, resulting the a wider gap between the iconic triangular segments.
Toblerone announced the move was down to the rising costs of ingredients, and it had been forced to choose between upping the price of the treats or reducing their weight.
The 400g bar had been downsized to 360g and the 170g bar to 150g.
Fans of the Swiss chocolate are up in arms at the revamp of their beloved bar.
Can't believe what they've done to my beautiful Toblerone.
— Michael Wright (@MrWrighty987) November 8, 2016
— TinkyDoodah (@TinkyDoodah) November 8, 2016
Of course, there’s always Brexit to blame – despite the fact Switzerland is not actually in the EU and a Mondelez spokeswoman clarifying Brexit was not the reason for the change.
Brexit claims another victim. Now it's Toblerone. Shame on you Boris, Nigel et al #Toblerone
— Ha Zaa (@HaZaa365) November 8, 2016
— Tom Gill (@Tommybob3000) November 8, 2016
Though, despite the uproar, some people thought there were more important things in the world to worry about…
Never mind the global ramifications of the US election. Forget the atrocities in Syria. Global warming can wait. THEY'VE CHANGED #TOBLERONE!
— NearlyTeatime (@nearlyteatime) November 8, 2016
— Em (@emst77) November 8, 2016
I've this nagging feeling something else in the world 🌎 is happening other than the horror that is the new #Toblerone
— Claire T (@needaphone) November 8, 2016
— louise jenkins (@louisekai) November 8, 2016
The #Election2016 is so ridiculous that people are choosing to read about the changes to the Toblerone more than any political analysis.
— Reetu Kabra (@ReetuKabra) November 8, 2016
A spokesperson for Toblerone said: “We always work hard to ensure we offer value for money for our consumers, but like many other companies, unfortunately we are experiencing higher costs for many ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on shelf, is affordable and retains the iconic shape we all know and love, we have had to reduce the weight of this particular bar.”