A year or so ago coconut flour, cactus water and seaweed probably wouldn’t have been the first things to spring to mind when thinking of top trending food.
But according to a report from Waitrose, these food products have been at the forefront of our healthy eating agenda for the past year.
The Waitrose Food and Drink report suggested that there’s been a marked shift in families eating “lighter and fresher” than they did five years ago – which they believe led to a 165% leap in sales of mini Easter hot cross buns on the year before (which do sound adorable).
The supermarket also claims that “faddy diets seem to be on the decline” – just 30% of the people surveyed for the report said they consciously counted calories when trying to lose weight, while 53% said that eating sensibly was part of their daily ritual rather than something they did reactively or periodically.
Sales of coconut flour – touted as a gluten-free alternative to regular flour and high in fibre and protein – were up 24% on the year before, while buckwheat sales rose 82% and chia seeds sales were up 62%.
Cactus water – said to have high antioxidant, vitamin and mineral levels – as well as fibre- and potassium-rich seaweed – which was also introduced this year – have both been strong sellers for the supermarket.
The report also excitingly reveals the store’s predictions for top food trends for 2017 so listen out for this lot – the Polynesian snack poke (pronounced poh-keh), which is a raw fish salad marinated with lime, and yoghurt infused with vegetables like carrot, beetroot, sweet potato and tomato.
That last one definitely sounds like it’ll take a bit of getting used to, so you’d better get using these last two months of the year to acquire a taste for it ahead of the crowd.
OnePoll surveyed 2,000 UK adults in July.