A global drinks giant has flown staff in from around the world to volunteer at a north-east community project.
The team from Brown-Forman – whose drinks include Jack Daniels and Chambord as well as whiskies Ben Riach and Glendronach – spent the day at VSA’s Easter Anguston Farm near Peterculter.
A group of 40 staff from the company helped with the regeneration of Linn Moor Wood on the site and also spent time developing a sensory area for autistic pupils at the nearby Linn Moor Residential School.
Karen Krinock, employee programme co-ordinator at Brown-Forman, said: “It’s wonderful to be able to build relationships in the places where we do business.
“It’s very important to us to undertake some form of community service everywhere that we do business.
“It’s not about just giving money – we get our employees involved to help and make a difference.”
Karen added that Brown Foreman is looking to continue to build upon its relationship with VSA in the future.
She said: “When I learned that VSA was formed in 1870 – the same year that Brown-Forman was created – it was like the stars aligned.
“This isn’t a one-time thing. We want to maintain this relationship with VSA.”
Robinson Brown, general manager for Brown-Forman’s Middle East and Africa region, said: “The idea of community service and philanthropy is in the DNA of the company.
“We’re a family-orientated organisation and that influences everything we do.”
Country director for the firm’s India region Sid Wadia added: “We want to help shape a vision that will be left behind after we’re gone. It’s about looking towards the future.”
Jennifer Mitchell, director of external relations for the social care charity, said: “At VSA we are on our journey to 2020, a pivotal milestone in our charity’s history.
“We, like Brown-Forman, will be celebrating our 150th anniversary.
“It is incredibly exciting that not only will we both be celebrating such historic milestones, but that we both equally share the same passion and values for making a tangible difference to people’s lives.
“As part of the project the team from Brown–Forman are helping us create a new woodland sensory area primarily for the benefit of our children at Linn Moor School.”