People in the north-east is being urged to wear pink for breast cancer awareness on October 19.
Kevin Stewart MSP took the lead in the Scottish Parliament last week where he donned a pink wig, pink sunglasses, and pink sequinned blazer, all borrowed from Breast Cancer Now, to support the #WearItPink campaign.
The charity reported an average of 445 women in Grampian were diagnosed with breast cancer each year between 2012 to 2016, with a tragic average of 107 women losing their lives to the illness every year during that same period.
Breast cancer remains the most common cancer in the UK, and each year around 55,000 women will hear the words, “It’s breast cancer”.
Breast Cancer Now is looking to fund research in four key areas: prevention of breast cancer; early detection and diagnosis; treatment; and secondary breast cancer.
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Mr Stewart said: “Breast cancer can be an incredibly challenging and shocking diagnosis to receive, which is why it is so important we encourage fundraising for research, and awareness of how important self-checks and screenings are.
“Campaigns like Wear it Pink break down the difficulties some folk might have in bringing this subject up, and it’s a great way to bring a bit of light into what can be a very dark time.
“I want to encourage folk across Aberdeen to get involved with this, whether it be by popping on something pink, or organising a fundraising event.
“We can all do our bit to raise awareness and get people talking about breast cancer, and the importance of early detection and regular checks.”
The charity’s aim is to communicate the signs and symptoms of breast cancer to Scottish women, as well as providing information on how to reduce their risk of the disease, with the aim of increasing earlier diagnosis and saving more women’s lives.
The charity believes that, if we all act now, by 2050 everyone who develops breast cancer will live, working towards a time when secondary breast cancer will no longer kill.
The charity’s motto sums it up: “We’ll be able to contain it. Control it. Live with it. But never die from it.”