A new bid to increase Icelandic holiday-makers’ interest in the North-east has been hailed a success.
VisitAberdeenshire held an event – Aberdeen Calling Reykjavik – in the Icelandic capital to showcase the region to tourism professionals.
Jenni Fraser, the organisation’s business development manager and tourism executive Raeanne Farquhar joined partners including Mercure Hotels, Skene House, Maryculter House Hotel, Aberdeen Altens Hotel and the Marcliffe Hotel and Spa to highlight what the North-east has to offer.
During their trip, the group met more than 40 tour operators, travel agents, golf operators and travel professionals to encourage travellers from Reykjavik to journey to Aberdeen and Aberdeenshire.
Ms Fraser said: “In 2015, the United Kingdom was the second-most visited country by Icelandic travellers.
“With more than 71% of Icelanders travelling abroad each year, this is an incredibly important market for Aberdeen and Aberdeenshire to tap into.
“City and shopping breaks as well as business travel make up more than half of all Icelandic international travel, so the North-east has a real edge in providing exactly what Icelanders look for in a destination.”