Tourism marker considered for North-east beach in scheme to draw visitors

A North-east beach could become part of a British tourism project if plans are approved next week.

The beachfront in Inverbervie could be part of the charity Tour de Coast as one of the 100 numbered signs – dubbed Daymarks – around the UK coastline.

Aberdeenshire Council was approached by the national charity that encourages visitors to coastal areas. The Inverbervie marker would be one of 42 in Scotland, and two in Aberdeenshire.

Kincardine and Mearns area committee is set to discuss the plans for the marker, which would cost £6,500 to make and install.

A report prepared for the committee by director of infrastructure services Stephen Archer said the project would help promote the area.

He said: “By installing 100 Daymarks around Britain’s coastline Tour de Coast want to give UK residents and tourists a further incentive to see more of our coast and to drive, cycle or walk from one Daymark to the next, potentially collecting visits to a number of the Daymarks.

“The charity has had an enthusiastic response from Visit England, Visit Wales, Scottish National Heritage, Ramblers, Natural England, Sustrans and others.

“The Daymarks will be about 40-50 miles apart on average. To date they have received positive responses to the installation of 65 Daymarks out of the possible 100.

“Aberdeenshire Council has been offered the opportunity to have two Daymarks, one around Banff and the other south of Aberdeen.

“Officers have considered a number of coastal locations including Johnshaven, Gourdon and Inverbervie.

“Each Daymark will cost £6,500 to manufacture, transport and install provided that each council is prepared to absorb the costs of preparing the foundations.”

Bluetooth will be enabled at the site so visitors will be able to access information about businesses, attractions and amenities nearby.

It is hoped businesses will back the initiative and provide funding for the installation.