A north-east tourism body and Aberdeen airport are backing a campaign celebrating the opening of the AWPR.
VisitAberdeenshire and Aberdeen International Airport have announced their support for the GoNorthEast campaign, which promotes the benefits of the AWPR.
The two organisations say the project is vital to attracting more businesses and visitors to the region.
Chief executive of VisitAberdeenshire Chris Foy, said: “We have significant capacity to grow our tourism industry and the AWPR project will play a crucial part in enabling the renaissance of the region.
“It is much more than a road project. It’s a strong part of the welcome we are offering to visitors, conference delegates and organisers across the world; to bring their business into Aberdeen and Aberdeenshire.”