Study highlights ways to encourage more people to live in Aberdeen

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An Aberdeen masterplan study has identified ways to help boost the number of people living in the city centre.

The City Living Study, commissioned by Aberdeen City Council, will be used to take forward a number of City Centre Masterplan projects aimed at delivering hundreds of new homes.

And early findings of the report show improved and increased civic space in the city centre could be a key factor in drawing in new residents.

Council leader Jenny Laing said: “The early findings from this City Centre Masterplan-backed study suggest that more people are ready to make their home in the heart of Aberdeen.

“That’s why we’re working with our partners to offer the right mix of housing as well as creating a city centre that has a real buzz to it.

“The Masterplan includes a range of projects to make this happen – from promoting bold new residential development opportunities to enhancing existing buildings and public spaces, such as that on Broad Street.

“I look forward to seeing the final study which will give us a clearer idea about how best to deliver that and help boost the city centre population.”

The survey emphasised the importance of good quality environment in determining where people choose to live, including improvements to amenities, access to green space, creation of a variety of leisure destinations, and improvements to parking and public transport. It saw real estate specialists Savills consult with residents and stakeholders on how to draw people back into the city centre.

Simpson Buglass, head of Savills Aberdeen office, said: “While cost, type and availability of housing were important factors for many of the respondents to our survey and participants in our workshops, many of them focused on other factors.

“These included improvements to amenities, access to green space, support for businesses, creation of cafes and a variety of leisure destinations, supportive planning policies, and improvements to parking, traffic and public transport.

“Our early findings reinforce the importance of the environment in determining where people choose to live.”

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