Staff at supermarkets across the north-east are encouraging customers to look out for signs of breast cancer.
Workers at Asda stores in the area have taken the “Pink Pledge” in support of charities Breast Cancer Now and Breast Cancer Care.
They are urging women to regularly check for signs of the disease, as treatment is more likely to be successful if it is caught early.
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Asda’s national community manager Emma Gittoes said: “Our brilliant community colleagues are raising awareness of the importance of regular breast checking for the signs and symptoms of breast cancer through the Pink Pledge, which anyone can sign up to online through the Asda Tickled Pink website.
“As a business with a rich heritage in supporting breast cancer awareness through our Tickled Pink campaign, we are proud to use our scale to raise awareness around breast checking.”