A new tourism strategy aiming to bring £1 billion of visitor spend into the north-east by 2023 has been welcomed by councillors.
Members of the infrastructure services committee at Aberdeenshire Council discussed the new vision at a meeting at Woodhill House yesterday.
VisitAberdeenshire has led the creation of the new strategy which will see a number of action plans created to bring in more tourists through business events, cruises, golf, culture and heritage, food and drink and touring.
In a report to councillors, the strategy calls for a compelling shore excursion programme that would appeal to cruise passengers as well as operators, to secure ports of call at Aberdeen Harbour.
Members of the committee welcomed the new strategy and are set to hear what is being done to get ready for cruise ships arriving in the autumn.
Chairman Peter Argyle said: “I think it is good that this has come before the committee and I welcome it. The strategy has a lot of information on what we want to be able to do.”
Fellow committee members echoed Mr Argyle’s praise for the new strategy including vice-chairmen John Cox and councillor George Carr.
Mr Carr said: “Tourism is a broad subject and it includes the whole of Aberdeenshire.
“We need to work with groups to make the experience of the north-east better.
“I think we have a long way to go with this but I do welcome this.”
Councillor Paul Johnston asked members of the committee for a further report into the sustainability of action plans when they are written.
He said: “I do feel that Aberdeen City and Aberdeenshire and other bodies have sometimes been out of step with each other and it is good to see we are going in the right direction with the strategy.
“I would ask for a further report on each of the different action plans before we as a council commit to any funding.
“I believe this would allow us to see the best value for money with each of the action plans and the strategy sustainability.”
Councillors approved the strategy unanimously.