The woman tasked with breathing new life into Aberdeen’s social scene believes its “unique” centre can be a powerful magnet for tourists.
Nicola Johnston has taken up the role of evening and night-time economy manager with city centre business body Aberdeen Inspired after six years in ski-ing and hospitality in France. And she insisted that, despite the oil downturn, there is a new energy in the city and boosting the cultural offerings would pay dividends with holidaymakers.
Ms Johnston is convinced with the imminent arrival of cruise liners from the harbour expansion, the Granite City can market itself as a stand-out destination in its own right.
She said: “This year, we are focusing on our cultural offering which I think comes at a great time after the success of Nuart, and with the art gallery opening, with the music hall refurbishment and having the new event space at Broad Street, it is going to be fantastic for us.
“Aberdeen is unique in the fact it is a city almost the size of a town, and it has that charm of a town.”