Sir Ian Wood is on the hunt for a “Loch Ness Monster” for the North-east to give the region iconic tourism appeal.
The entrepreneur revealed there were a few ideas under discussion aimed at creating an attention-grabbing tourism attraction in the area.
Highlighting Nessie’s key role in luring many thousands of visitors to the Highlands annually, Sir Ian said the legendary creature had been a godsend for tourism chiefs over the years.
“It would be good to have such an iconic tourism attraction in the North-east,” he said.
Sir Ian, the billionaire former chairman of Wood Group and now chairman of economic development body Opportunity North East (ONE), said the Aberdeen area already has plenty of prize assets in its favour, as ONE goes about trying to diversify the region’s economy beyond oil and gas.
Golf and an increase in cruise ships would all help to grow the tourism sector, he said but an iconic attraction would be “the icing on the cake”.