Lidl stores in Aberdeen will be giving out free coal in a bid to revive the first-foot tradition.
The supermarket is trying to encourage the region to follow the tradition this Hogmanay.
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Statistics revealed that just 17% of residents in the north-east plan to carry on the custom this year and 29% of people have never done it all.
Customers will be handed free coal, which is a traditional first-footing gift, for the fourth year in a row.
Lidl also aims to keep households across the country cosy on New Year.
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