Scottish Labour has officially launched its campaign for local elections with a digital mobile van that will be seen around the city.
The party has also rebranded locally ahead of May as “Aberdeen Labour” with leader Jenny Laing saying they want to focus on their “own record” in local government.
Councillor Laing said Scottish Labour is “happy” with the decision to focus on their own agenda.
But a source close to the campaign has suggested the move is to distance local councillors from the party in Holyrood and Westminster.
Cllr Laing said: “I think it is important that people realise that the choice that they will make on May 4 will be how Aberdeen will be run for the next five years.
“That’s why we believe we should be staying on our own record.
“We’ve been in power here. I’m proud of the work we have done over the last five years and it’s right and proper that people should judge us on that.
“There is a big choice to be made on May 4. People can either decide to continue on the journey, make sure that we do make things happen in the city that we’ve seen over the last five years or we can go back to how it was under the SNP and the Liberal Democrats.
“When we had the accounts commission in the city, when we had people telling us that we weren’t fit to run a city, our finances were in the doldrums, when we had £127m of cuts to frontline services. I would like people to compare and contrast that with the record of the Labour administration over the last five years.
“Record investment in infrastructure, regeneration of the city, it’s about bringing investment right into the heart of our communities and working with local people to make sure the things delivered are what they want to see.”
A digital mobile advertising van will travel around the city centre over the next week and again for a week in March and just before the elections in May.
The party says this will focus on their achievements and “legacy” over the past five years.
Cllr Laing said: “I do have serious concerns that if SNP were to regain power in this city that they would kowtow to the masters in Holyrood rather than standing up for the people of Aberdeen.”
Liberal Democrat group leader Councillor Ian Yuill said it would “take more than an advert” to persuade voters in Aberdeen to support Labour.
He added: “I think our record over the past few years speaks for itself. We have promoted positive policies for the city.
“Clearly there were difficulties in the past, tidying up the issues the Labour party hadn’t and dealing with massive cuts in order to balance the budget.”
SNP group leader Stephen Flynn said: “The true record of the Labour Party in Aberdeen over the last five years is one of ignoring the will of the people of our city at every given opportunity and, at the same time, failing to deliver a multitude of projects on time or anywhere near budget – I’m confident that the residents of Aberdeen want change and the SNP is the only party which represents that.”
The official Aberdeen Labour manifesto will be launched towards the end of March.
The Scottish Conservatives announced their candidates in November with SNP, Liberal Democrats and independent candidates still to be announced.