Plans to create roadside services on a major North-east route, including a hotel, have been lodged.
The proposals for planning permission in principle have been launched by Halliday Fraser Munro on behalf of Luther Farm Services.
Included in the plans are a café, farm shop, restaurant, petrol station and hotel.
It is understood that the hotel would have around 30 bedrooms.
The services would be located beside the A90 Aberdeen-Dundee road at the junction of the B974 near Luthermuir. It is hoped that if plans are approved for the development it will help boost tourism and “showcase Aberdeenshire”.
Planning statements submitted by Halliday Fraser Munro state: “A project like this is unique, and imaginative.
“Mains of Luther services have approached leading business and economic bodies in the area to gain advice and guidance through the planning process, and beyond.
“The core aspirations of the project could create a number of benefits for the economy, the community and sustainability.
“There is nothing quite like this proposal on offer in Scotland. This will help support tourism, local businesses, provide local jobs and support other economic and region-wide tourist-related initiatives.”
As the developers are seeking planning permission in principle with Aberdeenshire Council, further design details will be agreed with the local authority at a later stage of approval is given.
Land at Mains of Luther where the roadside services are being proposed is run by the Robertson family.
Mains of Luther Farm has been worked by the Robertson family for three generations.
Calli Hopkinson, founder of Luther Farm Services, said: “Following the submission of our Proposal of Application Notice in February this year, we have carried out consultation events with the local community, and met with Mearns Community Council, local businesses and Aberdeenshire Council departments to refine our plans for Mains of Luther.
“We have found that there is a clear gap in the offerings for high-quality roadside services along the A90 between Dundee and Aberdeen, and we are ideally located to serve that gap.”