Aberdeen’s Christmas Village generated more than £21 million for the city – and saw more people visit businesses such as McDonald’s.
New figures put together by Aberdeen and Grampian Chamber of Commerce have revealed around £5.5m was spent within the village, while the remaining money was spent on other services including travel and shops.
A total of £10.2m was generated in shops, while a further £3.7m was generated in other outlets specialising in food and drink.
It’s thought those using the village spent around £337,000 on parking.
About £1.7m was spent in the city centre by people who don’t live in Aberdeen or Aberdeenshire.
Of this, almost £800,000 was spent in nearby shops, with £244,000 generated in the village itself.
On average, people spent £40.87 per head during their visit to the village.
Liam Smyth, deputy chief executive at Aberdeen and Grampian Chamber of Commerce, said: “The economic impact of the Christmas Village will have been evident to the retail and leisure traders in the city centre and there’s no doubt that the initiative improved the city visitor experience at this critical time of year for traders.
“This initiative has made good progress and we believe that we will see continued improvement in what it delivers for the city at Christmas 2017.”
Adrian Watson, chief executive of Aberdeen Inspired, said: “We are pleased with the findings of the Aberdeen and Grampian Chamber of Commerce report, which highlights the £21m economic impact of the event.
“This was also reflected in the feedback we received personally, with a number of local businesses contacting us to share the positive difference they noticed throughout the festive period, particularly in terms of more people coming into the heart of the city.
“We will not be complacent and will look to build on the quality of the event even further this year.”