A popular North-east drink has been axed due to the impending sugar tax.
Stockists and fans have expressed their disappointment after it was announced that Moray Cup was being discontinued.
Cott Beverages, who own Sangs Moray Cup range of drinks – including MacB water – have announced that they will no longer be producing the fruity-flavoured soft drink.
A spokeswoman said: “We’re committed to ensuring that the Macduff production plant continues to be successful in light of the changing dynamics of the soft drinks industry, and as a result this means that we are having to make some difficult decisions in relation to our product offerings.
“With the UK sugar tax approaching as well as the cost of materials, we have determined that we are no longer able to viably produce the Sangs Moray Cup range of drinks.
“We would like to thank our consumers for their loyalty and we appreciate that the brand will be missed.
“If at some point in the future circumstances change, then we will revisit our analysis on this range of products.”
Portlethen’s Place to Eat was one of the first stockists to reveal the news.
“It was probably our second best-selling drink – behind Irn Bru.
“We’re disappointed, we’ll try to find another local drink to replace it but there’s not many of them going around now.”