A Dons director today called on football authorities to change the way they treat fans.
The plea from Dave Cormack came after Aberdeen were handed an eighth lunchtime semi-final kick-off in 10 years.
The Reds are scheduled to take on Rangers in the last four of the Betfred Cup on Sunday October 28 – just hours before Hearts take on Celtic at the same venue.
The Jam Tarts are refusing to give up the fight to have their match rescheduled, with Tynecastle officials still harbouring slim hopes they can persuade the SPFL to act on the matter.
Mr Cormack said: “Living in the United States, I see how differently sports fans are treated over there compared to here. There needs to be a change in where fans are being put first.”
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Despite the early start, Mr Cormack encouraged fans to re-emphasise their commitment to the club by turning out for the match.
He said: “I would love to see the Aberdeen fans coming together and create an invasion from the north at Hampden for the semi-final and take all our tickets.
“It would be fantastic for our response to this whole scenario to be to show even more support for our team.”
Hearts owner Ann Budge urged bosses to revisit the situation today, when the clubs meet to discuss ticket allocations.
“I just hope that we can continue to talk about the scheduling because otherwise we all know it’s hugely risky for Scottish football,” she said.
“At the moment I have been told that they have done all they can and we are going to have to stick with it as it is. I will continue to press to say ‘please let’s keep looking and come up with another alternative’. I will just keep pushing.”
Meanwhile, Hearts attacker Steven Naismith says it is not too late for the matches to be rescheduled.
The Scotland international said: “I think there have probably been mistakes made in the build-up to it from the powers that be. Hopefully, they learn from them and come to the best solution for everyone.
“There is nothing wrong with making a mistake. If it gets the right outcome for everybody, then that’s fair enough. You need to be big enough to admit ‘we can change it’ and move on. Hopefully, common sense prevails.”
Supporters Direct Scotland chief executive Alan Russell added: “What this demonstrates is the SPFL have not put the fans first – and we believe that is what should be happening each time. The strength of feeling has been very high on this issue and it is clear that a rethink is needed.”