Boxes featuring ‘wonky’ vegetables have gone all sale from North-east branches of a supermarket chain today.
Asda has started the scheme in a bid to cut down on waste and is selling the boxes from its Bridge of Dee, Aberdeen Beach and Portlethen stores.
Each box contains 5kg of fresh produce and costs £3.50, 30% cheaper than standard lines.
The company ran a trial selling the boxes from 128 of its shops and today announced the scheme had been extended.
5,000 boxes packed with wonky veg went out 250 stores today, and 10,000 boxes will be going out to 550 stores on a monthly basis from March.
Ian Harrison, Asda’s produce quality director, said: “We’ve been absolutely overwhelmed by the response to our wonky vegetable box and think it shows just how conscious our customers are of food waste, particularly in the produce aisle.
“We’re extremely excited to be able to bring the wonky veg box to even more people across the UK and in turn, further support our growers to ensure we’re buying as much of their crop as possible.”
So happy with my little 'Wonky Veg' box. Was lucky enough that pur local Asda was trialling them! £3.50 a box full of veg that was 'wonky, narly or blemished' at a fraction of the price, but best of all they're not going to waste!!! ??? #asda #wonkyveg #wonkyvegrevolution #wastenotwantnot #nomorewaste #veggies