A new report compiled by a third sector organisation has shown that people in Aberdeen donate more money to children’s charities than other causes.
Aberdeen Council of Voluntary Organisations (ACVO) compiled the study following a survey that was carried out in March this year.
The new publication surveyed people living in the city, asking them what causes they donate to and how they donate.
A total of 47% of people surveyed said they gave to children and young people’s charities, with medical research falling into second place at 46% .
The other 33% said they chose to give to overseas disaster and relief.
Other causes included homelessness and physical and mental healthcare, with people looking to support these more in the future.
While donating, the most popular means of giving was still cash, which could be via charity buckets or buying goods in shops and online.
The report stated: “Cash remains the most common method of donation. However, people have expressed a desire to give more via online methods in future.”
It added: “Personal experience or connection with charities was ranked the most important factor influencing a donor’s decision, closely followed by their own or public knowledge of the organisation.
“The level of trust in charities was generally high.”
ACVO’s giving report also delved into the reasons behind why people choose to donate money to charity, with three-quarters of people (74%) influenced by personal experience with the organisation.
Other reasons included their own or public knowledge of the charity, a connection with donor’s friends or family, the impact of communication that the charity has and hearing positive things about them via relatives or peers.