An ice cream firm has won a honey of a deal to supply its cold delights to Sainsbury’s.
Family-owned company Mackie’s of Scotland hailed the deal – worth an estimated £700,000 in sales – to sell its honeycomb flavour ice cream in 465 stores as a “milestone”.
It is the second listing for Mackie’s, which has previously struggled to get English retailers to stock flavours beyond its original vanilla best-seller.
With annual sales of honeycomb reaching close to one million litres in Scotland alone, Mackie’s expects this will encourage more retailers across the border to stock flavours.
Stuart Common, commercial director at Mackie’s, said: “To secure this opportunity in Sainsbury’s is a huge achievement for us that we are especially proud of as an independent company.”
Mackie’s produces all the main ingredients for its honeycomb flavour at its Aberdeenshire farm.