AN ABERDEEN businesswoman is to star in the new series of The Apprentice, the Evening Express can reveal today.
Aisha Kasim, who moved to the city when she was 15-years-old, is to appear on the BBC One show as she battles it out against 17 other candidates for the £250,000 prize.
The 30-year-old started up Madame Hair in 2007 in Aberdeen, a business which sells hair extensions, wigs and ponytails.
The shop first opened in the Trinity Centre, before expanding to Dundee two years later.
Aisha, who previously lived in Garthdee but now stays in London, has won a variety of awards since starting her successful business, including coming runner-up in the Grampian Prince’s Trust Scottish Youth Business awards in 2009.
But Aisha’s biggest project to date is the invention of the world’s first “Hot Donut Hair Bun” –a hair accessory that’s self-heating and curls locks.
In her audition video for The Apprentice, Aisha described herself as someone who will cope well with the pressure of the show, headed by Lord Alan Sugar and his advisers Karren Brady and Claude Littner.
She said: “I would describe myself as someone who is creative, dynamic, has a unique mind, quirky personality, fun and a bit single-minded as well.
“I’m all about the ideas. “Ideas are currency and I think it’s basically the way the world is going.
“People want someone fresh, people want something new and I can give that to them.
“I respond well to pressure.”
She added: “I have started thinking of ways of how I can improve my situation, how I can survive, how I can I think of something different to, not only change the game, but make it better.”
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