Aberdeen non-executive director Dave Cormack has revealed an idea to get kids on America’s west coast supporting the Dons and wearing their kits.
Cormack, who is from the north-east but made millions selling his software company across the Atlantic, wants to tap into the growing US interest in football.
The idea would be for the Pittodrie club to link up with 20 to 30 soccer academies, with the kits those academies buy raising around £2 million per year – potentially then filtering through into manager Derek McInnes’ budget.
Of new ideas for increasing Aberdeen’s commercial clout, Cormack told the BBC: “There is the appetite to bring kids to Aberdeen in the summer – 200 kids, two-week stints – where they get an experience of training in a professional environment, and we let them see the sights and sounds of the north-east.
“Not everything is going to work, but I learned a long time ago, if you are going to fail, fail fast and learn quickly, and if you don’t try you are never going to succeed.”
The Atlanta-based Pittodrie director also gave favourable opinions of summer football, Saturday night kick-offs and an improved customer experience at stadiums.
He said: “Businessmen and leaders in the States aren’t any better than we have in Scotland, but the difference is that there is a can do attitude.”
Dons investor Cormack also thinks the SPFL and SFA should be merged into a single governing body for the nation’s professional game and that “Teams like Aberdeen, Hearts and Hibs should have exposure to European football, and not just a qualifying round here or there”.
He backed the idea of a third European competition for teams with annual turnovers of less than £20m, like many of those from Norway, Sweden, Denmark, Holland, Belgium, Greece, Turkey – and Scotland.