Aberdeen vice-chairman Dave Cormack says reaching the Scottish Cup final will be an “opportunity to generate more income” for the club.
The Dons meet Celtic at Hampden on Sunday in the last four of the national trophy and – should they beat the Hoops to complete a Rangers-Celtic cup double – there won’t just be the tantalising prospect of silverware, but also silver to line the Pittodrie coffers.
Scottish Cup glory in a final against either Hearts or Inverness Caley Thistle would be another route into lucrative Europa League qualifying, where the Reds have competed for five consecutive seasons, should they fail to secure a place by finishing third in the Premiership.
US-based Cormack thinks the European qualifiers are a mixed bag in terms of earning cash for the club, but to reach the group stages next time around would open up a new level of revenue.
He said: “Getting to a cup final, you’re definitely talking the opportunity to generate more income, not just for the final itself and broadcasting, but shirts and other things people do at the club.
“Europe is a mixed bag – if you get Burnley (the Dons qualifying opponents this season), it’s much more of an earner.
“If you’ve got Kazakhstan and need a jet to get you back because you’ve got a game at the Sunday, it can be a mixed blessing.
“You could lose money – but that being said, it’s really important to get to Europe.
“We want to build on where we are and we’d love to get to the group stages.
“That’s our goal. That’s why it’s important for the club.”
Cormack doesn’t just want another route to Continental competition because of how it could look on the Pittodrie balance books.
As a lifelong fan, he wants more European nights in the Granite City to compare to Bayern Munich, Waterschei, Copenhagen and Burnley.
Cormack said: “I grew up in the days of us playing Bayern Munich, Gladbach and Real Madrid and we still fill the stadium on European nights, even for teams you’ve never heard of.
“The atmosphere against Burnley was incredible – I’ve been going to Pittodrie for 50 years and that’s up there in the top five.
“It shows you there’s an appetite for other European competitions, which is important for Aberdeen and other Scottish clubs to be part of.”
Cormack admits it was tough to rely on text while the team’s non-televised quarter-final replay with Rangers played out at Ibrox.
The initial meeting between the sides was beamed live, but ended in a 1-1 stalemate.
Cormack, who will be closer to the action this time around, said: “It’s fantastic that we’re there and we did it the hard way.
“It was tough against Rangers as the game wasn’t being shown live anywhere – my son was texting me back and forth and told me it was 1-0 – ‘to who?!’
“All we can ask is for the team to make their best endeavours with it.
“This is a semi-final and we’re still punching up there in the league.
“It would be fantastic to get to another final for the city.”