Dons hope China exhibition will help boost club’s profile

The Dons are hoping attending a major football exhibition in China will help to boost the club’s global profile.

The club and the University of Aberdeen are exhibiting jointly at this week’s World Football Forum in Changsha in China.

Pittodrie executive vice-chairman George Yule is confident the club’s presence at such a prestigious event will bring several benefits.

Yule said: “We work closely with the University of Aberdeen on a number of fronts.

“In this instance, it is very much a case of increasing our global profile and also demonstrating how sport and academia can work together.”

Professor John Paterson, vice-principal of Internationalisation at the University of Aberdeen, added: “The University has a good record for attracting students from China to study with us.

“With ongoing plans to collaborate with Aberdeen FC in areas such as Sports Science and Exercise, where we were ranked top in the UK, the World Football Forum is an ideal event for us to promote our pedigree in this area.

Spain’s La Liga, Germany’s Bundesliga and English Premiership side Southampton are among the many football clubs and organisations heading for China this week.

The World Football Forum takes place between Thursday and Sunday of this week.

A photoshoot for the event, featuring two Chinese students from the University of Aberdeen posing in Aberdeen FC kit at Pittodrie was broadcast live over a Chinese social media platform and watched by more than 1500 people in China.